Design X Design Exposé – 3

City: Delhi
Location: M. L. Bhartia Auditorium
Date: Thu, 2010/04/29 -6:30am – 8:00am
Category: Conference
Duration: 1.5 hour

DESIGN  X  DESIGN
An Alliance Francaise de Delhi & Studio IF Initiative

Design in its multifarious expressions forms an integral component of every culture. Civilizations evolve and attain their full potential through it.
Starting this year Alliance Francaise de Delhi in partnership with Studio IF is extending the scope of cultural activities to include ‘Design’ in its calendar of events. The underlying energy behind the design of a pin or a city, apparel or cuisine being the same, the initiative would involve understanding & nurturing connections across various forms of design expression (architecture, urban design, interior design, product / industrial design, textile / fashion design, graphic / communication design etc) as manifest across cultures – Indian and French, local and global.

DESIGN X DESIGN EXPOSE – 3

Presentation 1
Thursday, March 29, 2010
6 30 PM

Part 1
ITU CHOWDHARY Graphic Designer

Practice Profile
Itu Chaudhuri Design PVT LTD  was set up as a private limited company in 1996 to provide full-service design to marketing, corporate and editorial customers. The firm has handled a number of corporate identity projects, brand and marketing communications, packaging for a number of businesses, as well as annual reports for many of he country’s most admired companies with reputations for vigorous corporate governance and disclosure. The firm’s work cuts across media, spanning print, web and interior space. It has acquired a reputation for strategically sound work delivered with unimpeachable craftsmanship, rigour and integrity.
Designer’ Profile
Itu Chaudhuri took a bachelor’s degree in Architecture in 1984, before instantly retiring from that profession to pursue a career in the communication design area.
Since 1984, Itu’s career has given him across a rich set of experiences. He has served as production designer for a television series, worked as one of India’s first designers for television in the news and current affairs space in the 1980s, during the nascent days of private Indian television. In the early 1990s Itu conceived and created the country’s first electronically distributed service to create and distribute syndicated ready-to-print current affairs graphics to 70+ client newspapers, using public telephone networks well before e-mail and the web came to India.
Itu’s work has been covered in design magazines and national newspapers, and in World Graphic Design (Merrel, 2003). He has also been visiting faculty at the National Institute of Design, and consulted with UCLA Arts, Los Angeles on curriculum development. In 2007, Itu was invited to speakat Kyoorius Design Yatra, India’s first graphic design conference. Itu won a National Award for Excellence in Illustration while still a student in 1980.
Part-2
AKSHAY KAUL  landscape Architect

Practice Profile
“ At  Akshay Kaul and Associates, we look at every site as a unique habitat with its own dynamic ecology. Preservation of what is useful, restoration of what is degraded and enhancement of what is unique forms the basic ideology of our work.

We believe in connecting people and places ‘back to nature’ through establishing harmony and balance that leads to its unique aesthetics always simple but beautiful. This ‘off the beaten track’ approach and has many challenges. Our work starts with educating the architect, client, contractors, vendors, consultants, nursery people, and project managers towards greater sensitivity to nature and landscape issues.

We strive hard towards continuing the longevity of the planet through making master plans, landscapes and buildings that are more responsive to the regional ecology, its unique cultural, natural and spiritual heritage. Our team also offers consultancy for Green Towns, Green Buildings and provides technical support for Leadership in Energy and Environment Design (LEED) and TERI – Griha ratings. IRRAD, Gurgaon is one such campus project that received LEED platinum rating where we were provided landscape design.”

Architect’s Profile
Akshay Kaul specializes in the field of ecological planning and landscape. He received his Master’s degree in Landscape Architecture from College of Environmental Science and Forestry, State University of New York, Syracuse, USA. in 1992. In 1995, he set up his practice in India after a unique experience working with Peter Walker William Johnson and Partners, on award winning projects in Asia, Europe and USA. He has been actively teaching architecture design and landscape design studios to both undergraduate and graduate students for almost 15 years.
He has been an advisor to State Urban Agenda for Rajasthan for Master Planning for City of Jaipur and on various expert committees’ like UNESCO Heritage Committee on JNNURM, UTTIPEC, on urban ecological corridors, advisor to Janaagraha –  on Urban Planning and Urban Ecology for Administrative Reforms Commission for Government of India, resource person to Centre for Science and Environment.
His work and articles have been published in various journals, magazines and architecture books in India and abroad.