Writers, Etc. – Session 36

Date(s) - 19/03/2015
6:30 pm - 7:45 pm

M L Bhartia Auditorium, Alliance Francaise de Delhi


Alliance Française de Delhi and Institut Français en Inde

Writers, Etc. – Session 36

New Stakes of the Web: A conversation with
Frédéric Martel
& Anurag Batra

Thursday, 19th March 2015, 6.30pm
M. L. Bhartia Auditorium, Alliance française de Delhi

Writers, Etc is our literary platform: a space where the written word gets primacy, where written ideas and their practitioners can interact with each other and the general public, coming together to ask pertinent questions and seek their answers: what role does literature play in contemporary societies? How do writers see their responsibilities vis-à-vis the public and, turning that over, how do we see writers? How has the written word adapted to its place among the growing pantheon of varied and addictive forms of cultural transmission? The aim is to encourage a discovery, unencumbered by genre, of all the written oeuvres, ranging from living legends to new and emerging talent.

For our 36th session, we are very delighted to invite French author Frédéric Martel who will be in conversation with Anurag Batra.

Frédéric Martel-author pic

Frédéric Martel is a senior researcher and journalist. He has a PhD in Sociology and four master degrees in law, political science, philosophy, and sociology. He has been visiting scholar at Harvard and teaches at Sciences Po Paris and, previously, at the HEC’s MBA. He has been invited as a key note speaker in dozens of countries and universities around the world.

He is the author of nine books, including On Culture in America (Gallimard, 2006) and the best-seller Mainstream: On the Global War on Culture and Medias (Flammarion, 2010, translated in twenty countries). *

As a journalist, Frédéric Martel is the anchor of the weekly radio program « Soft Power » on French National Public Radio (France Culture/Radio France). He is the editor of the book review site nonfiction.fr as well a columnist for Slate.fr (weekly column on international affairs).

He is currently a Senior Researcher Fellow at the ZHdK University in Zurich and Hong Kong and a Senior Researcher at IRIS, the Institute of International Relations (Paris). He advises the European Commission and he is a member of “New Narrative for Europe”, the cultural task force of the president of the EU.

His last book, Smart, On the internets (Stock, 2014) is in translation in seven languages.

Anurag Batra-mdi








Anurag Batra is a serial entrepreneur, media mogul, and a journalist. He is a B. Tech in Computer Sciences, a degree, which he acquired before joining Management Development Institute (MDI), Gurgaon, one of India’s leading Business School. He is a first generation entrepreneur and after acquiring the iconic business media and magazine brand BW Businessworld became Chairman of BW | Businessworld, a 35 year strong media brand as well as most respected business publication in the country. Since taking over BW Businessworld 13 months back Mr. Batra has expanded BW Businessworld into digital, events and BW communities and has taken into its fold www.digitalmarket.asia, Asia a leading website on digital marketing, www.everythingexperiential.com India’s leading experiential marketing website and launch BW hotelier in partnership with hotelier international. BW smart cities an editorial platform in a 360 degree format is to be launched in mid February Mr. Batra is building the BW Businessworld business aggressively.

Batra also founded the exchange4media group and he serves as the Chairman and Editor-in-Chief of exchange4media group which includes exchange4media.com – India’s leading media industry website, PITCH – India’s only Advertising, Marketing and Media Magazine, IMPACT – The Marketing Weekly, Franchisee Plus – Business Opportunity Magazine, Realty Plus – India’s leading monthly real estate magazine and samachar4media.com/ – leading media industry website in Hindi.

Batra is also appointed by Government of India as the Chairman of an industry committee formed to come up with a vocational training framework for the media, communication and entertainment industry. He mentors many budding entrepreneurs and enjoys the process of reverse mentoring as in what he learns from these young entrepreneurs. At BW Businessworld BW Accelerate is an initiative to provide a structured platform to entrepreneurs for mentorship and growth.

An honorary advisor to, http://www.stylekandy.com/, a household name in the fashion industry and also cofounder the auto website www.wheelsunplugged.com which he exited out of three years back after selling to helion backed trivone.

He is a member of the Sales & Marketing committee of the Delhi Management Association and President of the Franchising Association of India, Northern chapter, along with being s on the Executive Committee of the Association of Indian  Magazines (AIM).

He is also the Chairman of the Advisory Board of FMCC (Futuristic Media Communication Centre), a leading Media and Communication School in India. In 2006, the prestigious Management Development Institute (MDI) and Mr. Batra’s Alma Mater awarded him the “Most Distinguished Alumni of the Decade Award”.

Batra believes if you make your hobby your profession, you don’t have to work and life is a blessing.

For more information, please write to [email protected]